The Power of Aesthetics

We've been avidly following so many beautiful pages and people over the years, and seeing their aesthetic transformation from their inception into the Social Media space to today has us inspired to chat about the power of aesthetics for not only people, but businesses.

Something we're really driven by is the importance of being UNIQUE. This is directly impacted by the image of a business, especially on Social Media as of 2021. We've heard time and time again, businesses and entrepreneurs who have had the 'rebranding' pitch proposed to them - which is rad right? Except that, often a brands image is then uniformed to a general aesthetic, as opposed to embracing the attributes or 'personality' of the brand.

Not everyone is going to benefit from a suave, 3-piece navy suit and pocket square profile picture on LinkedIn for example. If you're selling real estate, sure - but what if your business is service based? Like, plumbing or warehousing? If you're in the fashion space - you're always going to consider your departmentalisation - are you selling athleisure or formal wear? Wedding dresses or swimsuits? If you're conjuring up mental images now of hairstyles for the beach versus an up-do on your special day, you'll start to get the general idea.

The same reasoning really should be applied to your social media. A company's CI is fantastic, but placing a logo onto content that doesn't sing a song when you're scrolling through it will inevitably lead to missed opportunities. There's even lighting and editing to be considered:

See?

If your team are wearing hoodies and sneakers everyday - EMBRACE THIS. Don't be afraid to create an urban look and feel for your feed. If your CI document refers to red and yellow, but your projects are white marble kitchens with rose-gold finishes - you're maybe looking at an opportunity to mix up your digital strategy - change your content plan, compartmentalise your platforms into B2B and B2C...you never know, you might actually be casting a larger, more tailored net. All you need to keep in mind is; am I growing my brand awareness, selling my product/service and maintaining my visibility in an associative way. If not - regroup, their is always a way to solve your aesthetic problem.

I always always live by the idea that, how I present myself today in the room I'm planning to be in needs to align with my end goal. Meeting with a tech corporate is GOING TO require that I'm presented accordingly - sweats, sneakers and messy ponytail could be a cute shock-tactic, but ultimately aligning to my clients resonance is going to be the safer bet. Building trust and alignment is so important in relationship building. This inversely means that I don't necessarily wear the same outfit everyday - but what it is and who I'm going to be around is the deciding factor (when I'm just hanging out with my dogs, sweats and the ponytail do just the trick ;)).

And this brings me to my core point - Social Media is an OPPORTUNISTIC SPACE to BUILD RELATIONSHIPS - how you show up matters. Considering your audience, and their alignment to your brand has steps. Show up credibly - thumb stopping isn't going to happen if you're selling jelly-beans but posting content that has a sepia filter on it. Be bright. Be monochrome. Be YOU, but make sure that you're IN ALIGNMENT aesthetically to the message you're conveying - your audience wants to hear and see you, I can assure you of this. You just need to be publicising yourself in a way that makes people stop when they're scrolling, and pay attention - consistently.

We're rooting for you! And if you'd like to chat a little more about this with us - you know where to find us ;)!